JobsOhio
N’OPE
JobsOhio: N’OPE
Using the high-profile nature of March Madness we created a campaign to bring attention to the high quality of life in Ohio. The campaign was titled N’OPE which stands for: New Ohioans Processing Everything. In a series of documentary style videos transplants from all over the country come together in a support group to talk through the various obstacles they now face since moving to the Buckeye State.
post production | coloring/editing | social media
EPISODE 1: Welcome to Ohio
A New Skill for Will
Deidre Has Space
Meditation
Casey freakin’ loves Ohio
Social Extension
In order to utilize some of the moments that didn’t make the original cuts, and spark conversation beyond the series of videos, we created gifs and memes to accompany facts about the quality of life in Ohio and extend the campaign onto Twitter.
@JobsOhio Average home price in Ohio? $180K. Lawnmower lessons not included. #LastStrawStory
@JobsOhio Ready to leave your big, expensive city behind? We want to hear about the moment you knew it was time to go. Share your #LastStrawStory with us!
@JobsOhio New businesses are starting in #Ohio every day - 126,665 of them in the first seven months of 2021, to be exact! Just another reason Ohio looks great on you. #LastStrawStory
@JobsOhio Turn your third bedroom into a craft room. Or, with the average home price in Ohio at $180K, whatever else you want it to be! #LastStrawStory